He is due to retire on 30 June 2012, though will remain involved with the company as a consultant.
Prideaux has worked for BAT over 23 years, 14 of which have been as a Management Board member. The press release announcing his retirement, says:
- Throughout the 1990s, as Director of Group Public Affairs, Michael had a key role in managing the challenges posed by financial services and then preparing British American Tobacco for life as a publicly quoted tobacco company.
- The 2000s saw Michael addressing British American Tobacco’s reputation, representing the Company in numerous TV interviews, transforming CORA’s priorities, with an increasing focus on regulation, and building alliances with third parties.